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01 Brand strategy & Narrative building
Develops unique brand positioning strategies to craft a clear narrative that emotionally connects with the audience across all touchpoints. Through creative direction, long-term vision, and press and wholesale positioning, every expression of the brand resonates. Effective narrative building creates clarity, differentiation, and leaves a long lasting impression.
02 Creative Direction
Bringing brand stories to life through compelling visual storytelling. I provide creative leadership - overseeing mood, tone, imagery, campaigns, and overall brand identity to ensure every brand expression is consistent, bold, and memorable. My approach is known for sculptural playfulness, statement designs, and, above all, defined by originality.
03 Product & Collection design
From initial concept ideation to final collection and sample development, I design footwear, ready-to-wear, eyewear, and accessories that speak visually. My approach combines striking, sculptural aesthetics with effortless wearability, ensuring each collection tells a cohesive story and reflects the vision of the brand.
04 Special Projects
Build immersive branding moments that echo. This includes installation design, event concept creation, and strategic creative collaborations. Create memorable experiences that expands the brand’s presence beyond conventional boundaries.
MAISON FORTANIER
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